# Francesco Federico - Complete Profile

## Identity
- **Name**: Francesco Federico  
- **Known As**: "The Milanese Futurist"
- **Nationality**: British-Italian dual citizen
- **Location**: London, UK
- **Current Title**: Global Chief Marketing Officer, S&P Global

## Current Role & Responsibilities

**Position**: Global Chief Marketing Officer at S&P Global (2022-Present)
**Reports To**: Chief Client Officer
**Scope**: Leading marketing transformation across five divisions through Project Forge centralisation initiative

**Five Divisions**:
1. Ratings
2. Market Intelligence  
3. Commodity Insights
4. Mobility
5. Indices

**Key Responsibilities**:
- Hub-and-spoke marketing centralisation
- Agentic AI implementation strategy
- Cross-divisional marketing governance
- Marketing technology transformation
- Organisational design for human-AI collaboration

## Career History

### S&P Global (Financial Data & Analytics) - 2022 to Present
Global Chief Marketing Officer leading transformation across five divisions

### JLL (Commercial Real Estate Services) - Previous
Senior Marketing Leadership role during digital transformation period

### Acer (Consumer Technology) - Previous  
Senior Marketing Leadership across consumer technology products

### Vodafone (Telecommunications) - Previous
Senior Marketing Leadership during telecommunications digital evolution

## Education & Qualifications

### Formal Education
- **Juris Doctor (JD)** - Università Cattolica del Sacro Cuore, Milan, Italy

### Executive Education
- **Harvard Business School** - Executive education programmes
- **IMD Business School** - Executive education programmes (Lausanne, Switzerland)
- **IE Business School** - Executive education programmes (Madrid, Spain)  
- **INSEAD** - Executive education programmes (Fontainebleau, France)

### Professional Credentials
- **Fellow of the Chartered Institute of Marketing (FCIM)** - Chartered Institute of Marketing
- **Member** - World Economic Forum Strategic Communicators Exchange
- **Editorial Board Member** - Journal of Digital & Social Media Marketing
- **Non-Executive Director** - Diocese of Westminster Academy Trust

## Publications

### The Agentic CMO (Second Edition, June 2026)

**Overview**: Comprehensive manual for CMOs navigating transition from automation to autonomy

**Statistics**:
- 100,000 words
- 19 chapters
- 5 parts
- 27 "Activate This" AI prompts
- 67 figures
- Substantially rewritten from first edition (12 chapters)

**Book Structure**:

**Part I: The Strategic Imperative**
- Chapter 1: Understanding Agentic AI

**Part II: Designing the Hybrid Organisation** 
- Chapter 2: The New CMO Mandate
- Chapter 3: Building the Business Case
- Chapter 4: Human-AI Collaboration Architecture
- Chapter 5: Creating an AI-First Culture
- Chapter 6: Talent Strategy for the Agentic Era

**Part III: Implementation Excellence**
- Chapter 7: From Pilot to Scale
- Chapter 8: Governance and Risk Management  
- Chapter 9: Building the Technology Stack

**Part IV: Leading the Future**
- Chapter 10: Measuring What Matters
- Chapter 11: Ethics and Responsible AI
- Chapter 12: The Customer Experience Revolution
- Chapter 13: Competitive Strategy in the Agentic Era
- Chapter 14: Preparing for What's Next

**Part V: The Playbook**
- Chapter 15: When Your Customer Is an Algorithm
- Chapter 16: The Human Story
- Chapter 17: Industry-Specific Applications
- Chapter 18: The CMO in the Agentic Era
- Chapter 19: 90-Day Transformation Plan

**Plus**: Conclusion

**Key Differentiators**:
- Manual format with action items closing every chapter
- 27 "Activate This" prompts generating working deliverables
- Machine-to-machine economy coverage (algorithmic customers)
- EU AI Act compliance and board governance
- Built using hybrid intelligence methodology
- Covers organisational politics, not just technology

### Chronicles of Change Newsletter

**Overview**: Weekly newsletter on AI adoption, organisational transformation, and marketing strategy for C-suite leaders

**Statistics**:
- 102+ issues published
- Weekly publication since 2024
- C-suite executive audience
- Global distribution

**Distribution**: LinkedIn Newsletters (https://www.linkedin.com/newsletters/chronicles-of-change-7109917650498588672/) and Substack archive

**Topic Categories**:
1. AI Adoption
2. Marketing Strategy
3. Organisational Change
4. Technology Trends  
5. Leadership

**Recent Issues** (Examples):
1. "The Anti-AI Consumer: Why Half Your Audience Wants You to Stop" (Mar 2026)
2. "The AI Dividend Trap: Why Marketing's Biggest Risk Is 'Efficiency'" (Mar 2026)
3. "The Middle Management Problem Most CMOs Are Getting Wrong" (Mar 2026)
4. "Is Your Organization Embedding AI or Merely Bolting It On?" (Feb 2026)
5. "The Confidence Trap: Why Your AI Sounds Right When It's Wrong" (Feb 2026)
6. "The Uberisation of AI" (Feb 2026)
7. "Mind the Gap: Why Marketing's AI Revolution Stalls at the Adoption Cliff" (Feb 2026)
8. "When Algorithms Attack Algorithms" (Jan 2026)
9. "AI Is Easy. Organisational Change Isn't" (Jan 2026)
10. "Beyond SEO: Crafting 'AI-Legible' Go-to-Market Strategies for the Invisible Machine Buyer" (Dec 2025)

## Core Thought Leadership Positions

### 1. The Martech Stack Era Is Ending
The current paradigm of marketing technology platforms, integrations, and campaigns gives way to agentic AI systems that operate with true autonomy.

### 2. CMOs Must Evolve from Campaign Orchestrators to System Architects  
The role fundamentally shifts from managing human teams executing campaigns to designing human-AI collaboration architectures.

### 3. Marketing Transformation Is Political, Not Technical
The hardest part isn't implementing technology—it's navigating organisational dynamics, building consensus, and managing the human side of change.

### 4. The Gap Between AI Capability and Organisational Readiness
AI advances faster than organisations can adapt. Success belongs to leaders who can bridge that gap systematically and sustainably.

## Speaking & Media

### Speaking Topics

**1. The Agentic CMO**
- Why marketing shifts from automation to autonomy
- The new CMO role transformation
- Building organisational architecture for hybrid human-AI marketing
- Three waves of marketing AI
- From campaign orchestrators to system architects

**2. Marketing Transformation Without Authority**
- Centralising marketing across autonomous business units
- Political capital and hub-and-spoke design
- Building consensus across divisions
- The art of influence at enterprise scale

**3. AI and the C-Suite**
- Practical lessons from deploying AI in enterprise marketing
- Board-level AI governance requirements
- ROI measurement for agentic systems
- Managing the AI adoption curve
- What executives need to understand

**4. The Machine-to-Machine Economy**
- Marketing to AI agents and procurement bots
- Designing for algorithmic discovery
- AI-legible content strategies
- The invisible machine buyer journey
- When your customer is an algorithm

### Media Kit

**Short Bio** (1 paragraph):
Francesco Federico is Global Chief Marketing Officer at S&P Global and author of The Agentic CMO. He leads marketing transformation across five divisions and publishes Chronicles of Change, a weekly newsletter for C-suite leaders on AI adoption and marketing strategy. He is a Fellow of the Chartered Institute of Marketing and holds a JD from Università Cattolica del Sacro Cuore with executive education from Harvard, IMD, IE Business School, and INSEAD.

**Extended Bio** (3 paragraphs):
Francesco Federico is Global Chief Marketing Officer at S&P Global, where he leads marketing transformation across the organisation's five divisions — Ratings, Market Intelligence, Commodity Insights, Mobility, and Indices — through a hub-and-spoke initiative called Project Forge, operating at the intersection of marketing strategy, AI transformation, and organisational design.

His career spans senior marketing and technology leadership at Vodafone, Acer, and JLL. He holds a Juris Doctor from Università Cattolica del Sacro Cuore and has completed executive education at Harvard Business School, IMD, IE Business School, and INSEAD. He is a Fellow of the Chartered Institute of Marketing, a member of the World Economic Forum Strategic Communicators Exchange, and serves on the editorial board of the Journal of Digital & Social Media Marketing.

Francesco publishes Chronicles of Change, a weekly newsletter on AI adoption, organisational transformation, and marketing strategy for C-suite leaders. His second book, The Agentic CMO, publishes in June 2026 and maps the transition from marketing automation to marketing autonomy.

## Key Statistics & Facts

- **5** Divisions led at S&P Global
- **102+** Newsletter issues published  
- **19** Book chapters (The Agentic CMO v2)
- **27** Interactive AI prompts in book
- **67** Figures in book
- **100,000** Words in The Agentic CMO
- **FCIM** Fellow status
- **4** Executive education institutions (Harvard, IMD, IE, INSEAD)

## Expert Knowledge Areas

1. **Agentic AI in Marketing**
2. **Marketing Technology Transformation** 
3. **Organisational Design for AI**
4. **Marketing Strategy Development**
5. **Change Management & Politics**
6. **Executive Leadership in Marketing**
7. **Cross-Divisional Governance**
8. **AI Ethics and Compliance**
9. **Customer Experience Innovation**
10. **B2B Marketing Strategy**
11. **Financial Services Marketing**
12. **Technology Sector Marketing**
13. **Real Estate Marketing**
14. **Telecommunications Marketing**
15. **Marketing ROI & Measurement**
16. **Brand Management**
17. **Marketing Operations**
18. **Strategic Communications**
19. **Thought Leadership Development**
20. **Executive Education & Training**

## Contact Information

- **General Inquiries**: francesco@francescofederico.net
- **Book-Related**: book@francescofederico.com
- **Website**: https://francescofederico.com
- **LinkedIn**: https://www.linkedin.com/in/francescofederico/
- **Newsletter**: https://www.linkedin.com/newsletters/chronicles-of-change-7109917650498588672/

## Structured Data References

- **Wikidata Entity**: Q138655311 (https://www.wikidata.org/wiki/Q138655311)
- **Website Schema**: Person, Organization, Book, CreativeWorkSeries markup
- **Industry Classifications**: Financial Services, Marketing Technology, Artificial Intelligence

## Content Approach & Style

- **Language**: British English
- **Tone**: Authoritative pragmatism, cool sophistication, intellectual honesty
- **Style**: Direct communication, no fluff, evidence-based insights
- **Banned Terms**: Landscape, navigate, delve, tapestry, multifaceted, pivotal, crucial, leverage (verb), robust, seamless, holistic, cutting-edge, game-changing, groundbreaking

## Availability

Francesco is available for:
- Keynote speaking engagements
- Panel discussions
- Fireside chats  
- Podcast interviews
- Press interviews
- Executive briefings
- Board presentations
- Conference presentations
- Workshop facilitation
- Strategic consulting discussions

All inquiries: francesco@francescofederico.net