# Francesco Federico

Francesco Federico is Global Chief Marketing Officer at S&P Global, known as "The Milanese Futurist". British-Italian dual citizen based in London.

## Current Role

Global CMO at S&P Global, leading marketing transformation across five divisions (Ratings, Market Intelligence, Commodity Insights, Mobility, Indices) through Project Forge, a hub-and-spoke centralisation initiative. Reports to Chief Client Officer.

## Career History

- **S&P Global** (2022-Present): Global Chief Marketing Officer, financial data & analytics
- **JLL**: Senior Marketing Leadership, commercial real estate services  
- **Acer**: Senior Marketing Leadership, consumer technology
- **Vodafone**: Senior Marketing Leadership, telecommunications

## Education & Credentials

- **Education**: JD from Università Cattolica del Sacro Cuore, Milan
- **Executive Education**: Harvard Business School, IMD, IE Business School, INSEAD
- **Professional**: Fellow of the Chartered Institute of Marketing (FCIM)
- **Affiliations**: World Economic Forum Strategic Communicators Exchange, Editorial Board Journal of Digital & Social Media Marketing, Non-Executive Director Diocese of Westminster Academy Trust

## Publications

### The Agentic CMO (Second Edition, June 2026)
- 100,000 words, 19 chapters, 5 parts
- 27 interactive "Activate This" AI prompts 
- 67 figures
- Built with hybrid intelligence
- Focus: Transition from marketing automation to autonomy

### Chronicles of Change Newsletter
- Weekly publication since 2024
- 102+ issues published
- C-suite audience focus
- Topics: AI adoption, organisational transformation, marketing strategy
- Available on LinkedIn Newsletters

## Thought Leadership Position

- The martech stack era is ending
- CMOs must evolve from campaign orchestrators to system architects  
- Marketing transformation is political, not technical
- Gap between AI capability and organisational readiness is the defining challenge

## Speaking & Media

Available for keynotes, panels, podcast interviews on:
- The Agentic CMO
- Marketing transformation without authority
- AI and the C-Suite  
- Machine-to-machine economy

Contact: francesco@francescofederico.net

## Key Statistics

- 5 divisions led at S&P Global
- 102+ newsletter issues
- 19 book chapters
- 27 AI prompts
- FCIM Fellow

## Website

https://francescofederico.com

## Structured Data

Wikidata: Q138655311