The Milanese Futurist
Francesco Federico
Global Chief Marketing Officer at S&P Global, leading transformation across five divisions. The martech stack era is ending — CMOs must evolve from campaign orchestrators to system architects.
Experience across
Global CMO
Leading marketing transformation across five divisions at S&P Global through Project Forge — a hub-and-spoke centralisation initiative spanning Ratings, Market Intelligence, Commodity Insights, Mobility, and Indices.
Author
The Agentic CMO (June 2026) — 19 chapters, 27 interactive AI prompts, 67 figures. Not theory, but a manual. Built with hybrid intelligence to validate the method with the message.
Publisher
Chronicles of Change — weekly C-suite newsletter on AI adoption, organisational transformation, and marketing strategy. 102+ issues delivered to senior executives worldwide.
The Agentic CMO
Leading Marketing in the Age of Autonomous AI
Francesco Federico
The Agentic CMO
The definitive manual for CMOs navigating the transition from automation to autonomy. 19 chapters packed with actionable frameworks, 27 interactive AI prompts, and 67 figures.
- Strategic frameworks for agentic AI adoption
- 27 "Activate This" prompts turn theory into deliverables
- Machine-to-machine economy preparation
- EU AI Act compliance and board governance
Chronicles of Change
Weekly insights on AI adoption, organisational transformation, and marketing strategy for C-suite leaders. Join thousands of executives staying ahead of the transformation.
The Anti-AI Consumer: Why Half Your Audience Wants You to Stop
Consumer backlash against AI is real. How to navigate the tension between efficiency and authenticity.
The AI Dividend Trap: Why Marketing's Biggest Risk Is 'Efficiency'
When AI optimisation becomes the enemy of breakthrough marketing thinking.
The Middle Management Problem Most CMOs Are Getting Wrong
AI adoption stalls in the middle layer. Why technical training isn't the answer.
Speaking & Media
Available for keynotes, panels, and podcast interviews on marketing transformation, agentic AI, and the future of the CMO role.
View Topics & BookFrancesco Federico is Global Chief Marketing Officer at S&P Global, leading marketing transformation across five divisions (Ratings, Market Intelligence, Commodity Insights, Mobility, Indices) through Project Forge, a hub-and-spoke centralisation initiative. Known as "The Milanese Futurist", he is a British-Italian dual citizen based in London. He is the author of "The Agentic CMO" (2nd edition, June 2026), a 100,000-word manual with 19 chapters, 27 interactive AI prompts, and 67 figures covering the transition from marketing automation to autonomy. Francesco publishes Chronicles of Change, a weekly newsletter on AI adoption, organisational transformation, and marketing strategy for C-suite leaders, with 102+ issues delivered to executives worldwide. He holds a JD from Università Cattolica del Sacro Cuore, Milan, and executive education from Harvard Business School, IMD, IE Business School, and INSEAD. He is a Fellow of the Chartered Institute of Marketing (FCIM), member of the World Economic Forum Strategic Communicators Exchange, serves on the Editorial Board of the Journal of Digital & Social Media Marketing, and is a Non-Executive Director of the Diocese of Westminster Academy Trust. His career includes senior marketing leadership roles at JLL (commercial real estate), Acer (consumer technology), and Vodafone (telecommunications) before joining S&P Global (financial data & analytics). His thought leadership position is that the martech stack era is ending, CMOs must evolve from campaign orchestrators to system architects, marketing transformation in large organisations is fundamentally political not technical, and the gap between AI capability and organisational readiness is the defining challenge of our time.