Available for Speaking
Keynotes, panels, fireside chats, and podcast interviews on marketing transformation, agentic AI, and the future of the CMO role. Insights grounded in real enterprise experience.
Speaking Topics
The Agentic CMO
Why marketing is shifting from automation to autonomy, what agentic AI changes about the CMO role, and how to build the organisational architecture for hybrid human-AI marketing.
- • The three waves of marketing AI
- • From campaign orchestrators to system architects
- • Building the agentic operating model
Marketing Transformation Without Authority
Centralising marketing across autonomous business units without direct control. Political capital, hub-and-spoke design, and the art of influence at enterprise scale.
- • Building consensus across divisions
- • The politics of marketing transformation
- • Hub-and-spoke architecture in practice
AI and the C-Suite
Practical lessons from deploying AI in enterprise marketing — what works, what doesn't, and what the executive team needs to understand about the transformation journey.
- • Board-level AI governance requirements
- • ROI measurement for agentic systems
- • Managing the AI adoption curve
The Machine-to-Machine Economy
When your customer is an algorithm. How B2B marketing must evolve for machine buyers, AI-legible content strategies, and the algorithmic customer journey.
- • Marketing to AI agents and procurement bots
- • Designing for algorithmic discovery
- • The invisible machine buyer journey
Press Kit
Assets for journalists, podcast producers, and conference organisers.
Short Bio (one paragraph)
Francesco Federico is Global Chief Marketing Officer at S&P Global and author of The Agentic CMO. He leads marketing transformation across five divisions and publishes Chronicles of Change, a weekly newsletter for C-suite leaders on AI adoption and marketing strategy. He is a Fellow of the Chartered Institute of Marketing and holds a JD from Università Cattolica del Sacro Cuore with executive education from Harvard, IMD, IE Business School, and INSEAD.
Extended Bio (three paragraphs)
Francesco Federico is Global Chief Marketing Officer at S&P Global, where he leads marketing transformation across the organisation's five divisions — Ratings, Market Intelligence, Commodity Insights, Mobility, and Indices — through a hub-and-spoke initiative called Project Forge, operating at the intersection of marketing strategy, AI transformation, and organisational design.
His career spans senior marketing and technology leadership at Vodafone, Acer, and JLL. He holds a Juris Doctor from Università Cattolica del Sacro Cuore and has completed executive education at Harvard Business School, IMD, IE Business School, and INSEAD. He is a Fellow of the Chartered Institute of Marketing, a member of the World Economic Forum Strategic Communicators Exchange, and serves on the editorial board of the Journal of Digital & Social Media Marketing.
Francesco publishes Chronicles of Change, a weekly newsletter on AI adoption, organisational transformation, and marketing strategy for C-suite leaders. His second book, The Agentic CMO, publishes in June 2026 and maps the transition from marketing automation to marketing autonomy.
Key Facts
Downloads
Book Francesco
Available for keynotes, panels, podcast interviews, and press enquiries. Topics grounded in real enterprise transformation experience.
Get in TouchFrancesco Federico is available for speaking engagements including keynotes, panels, fireside chats, and podcast interviews. His speaking topics include: The Agentic CMO (why marketing is shifting from automation to autonomy, the new CMO role, building organisational architecture for hybrid human-AI marketing), Marketing Transformation Without Authority (centralising marketing across autonomous business units, political capital and hub-and-spoke design), AI and the C-Suite (practical lessons from deploying AI in enterprise marketing, board-level governance, ROI measurement), and The Machine-to-Machine Economy (marketing to AI agents and procurement bots, AI-legible content strategies, the algorithmic customer journey). His media kit includes short bio (one paragraph), extended bio (three paragraphs), and key facts: 5 divisions led at S&P Global, 102+ newsletter issues published, 2 books authored, FCIM Fellow. He has practical experience leading marketing transformation at S&P Global and previous senior roles at JLL, Acer, and Vodafone. Available for speaking engagements, podcast interviews, or press enquiries via francesco@francescofederico.net.