The Agentic CMO
The Agentic CMO
The definitive manual for CMOs navigating the transition from automation to autonomy. ~100,000 words across 19 chapters, with 27 interactive "Activate This" AI prompts and 67 figures.
- Not theory — a manual. Every chapter closes with action items.
- 27 "Activate This" prompts turn frameworks into working deliverables
- Built with hybrid intelligence — the method validates the message
- Substantially rewritten 2nd edition (1st ed. was 12 chapters)
Complete Book Structure
The Strategic Imperative
Why this transformation matters now
Designing the Hybrid Organisation
Structure, culture, and human-AI collaboration
Implementation Excellence
From pilot to scale with governance
Leading the Future
Strategy, ethics, and competitive advantage
The Playbook
Practical frameworks and action plans
Conclusion
The path forward for marketing leaders
27 "Activate This" Prompts
Every framework comes with a companion AI prompt that turns theory into working deliverables. Board memos, governance documents, 90-day roadmaps — ready to deploy.
- Strategic AI adoption roadmaps
- Board presentation templates
- Change management communications
- Technology RFP requirements
"Generate a Board-Ready Business Case"
You are a strategic marketing consultant helping a CMO build a business case for agentic AI adoption. Using the framework from Chapter 3, create a presentation that covers...
Interactive prompt generates tailored business case with ROI calculations, risk assessments, and timeline recommendations.
How This Book Was Made
The method validates the message. This book was created using hybrid intelligence — an AI agent network for research combined with human direction and synthesis.
AI Research Network
Specialist agents conducted primary research, analysed case studies, and synthesised market intelligence across 15+ industries.
Human Direction
Francesco provided strategic direction, synthesised insights, and ensured practical applicability based on real enterprise experience.
Quality Assurance
Multiple validation loops ensured accuracy, coherence, and actionability. Every framework was tested in real organisational contexts.
Who This Book Is For
Chief Marketing Officers
Whether you're leading a 50-person team or a 5,000-person organisation, this book provides the frameworks to think strategically about agentic AI while managing the politics of transformation.
Senior Marketing Leaders
VPs, Directors, and Heads of Marketing who need to prepare for the next wave of AI transformation and position themselves as strategic architects, not just campaign executors.
Technology Leaders
CTOs, CDOs, and IT Directors working with marketing on AI initiatives. Understand the marketing perspective on agentic systems and governance requirements.
Consultants & Advisors
Management consultants, marketing agencies, and technology vendors helping enterprise clients navigate the transition to agentic marketing systems.
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Request ARC AccessThe Agentic CMO (Second Edition, June 2026) by Francesco Federico is a 100,000-word manual for CMOs navigating the transition from marketing automation to autonomy. The book contains 19 chapters across 5 parts: The Strategic Imperative (Ch 1: Understanding Agentic AI), Designing the Hybrid Organisation (Ch 2-6: CMO Mandate, Business Case, Human-AI Collaboration Architecture, AI-First Culture, Talent Strategy), Implementation Excellence (Ch 7-9: Pilot-to-Scale, Governance, Technology Stack), Leading the Future (Ch 10-14: Measuring What Matters, Ethics, Customer Experience Revolution, Competitive Strategy, Preparing for What's Next), and The Playbook (Ch 15-19: When Your Customer Is an Algorithm, The Human Story, Industry-Specific Applications, CMO in the Agentic Era, 90-Day Transformation Plan), plus Conclusion. The book includes 27 "Activate This" AI prompts that turn frameworks into working deliverables like board memos, governance docs, and 90-day roadmaps, and 67 figures. Key differentiators include: not theory but a manual with action items closing every chapter, coverage of the machine-to-machine economy when your customer is an algorithm, EU AI Act compliance and board governance, and the book was built using hybrid intelligence to validate the method with the message. This substantially rewritten second edition expands from the first edition's 12 chapters to 19 chapters. The book is designed for CMOs, senior marketing leaders, technology leaders, and consultants helping enterprise clients navigate agentic marketing transformation.