Mar 2026
The Anti-AI Consumer: Why Half Your Audience Wants You to Stop
Consumer backlash against AI is real and growing. How brands must balance efficiency gains with authentic human connection.
Issue #102+
Chronicles of Change
Weekly insights on AI adoption, organisational transformation, and marketing strategy for C-suite leaders. 102+ issues delivered to senior executives worldwide.
C-Suite Audience
Written specifically for CEOs, CMOs, CTOs, and senior marketing leaders navigating the complexity of AI transformation in enterprise organisations.
Weekly Cadence
Published every week since 2024. Consistent, reliable insights that respect your time — no fluff, no filler content.
Real Experience
Insights drawn from leading marketing transformation across five divisions at S&P Global, plus experience at Vodafone, Acer, and JLL.
Topics Covered
AI AdoptionMarketing StrategyOrganisational ChangeTechnology TrendsLeadership
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Mar 2026
The AI Dividend Trap: Why Marketing's Biggest Risk Is 'Efficiency'
When AI optimisation becomes the enemy of breakthrough marketing thinking. The case for inefficient creativity.
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The Middle Management Problem Most CMOs Are Getting Wrong
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Is Your Organization Embedding AI or Merely Bolting It On?
The difference between surface-level AI adoption and true organisational transformation.
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The Confidence Trap: Why Your AI Sounds Right When It's Wrong
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The Uberisation of AI
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Mind the Gap: Why Marketing's AI Revolution Stalls at the Adoption Cliff
The space between AI capability and organisational readiness is where transformation dies.
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When Algorithms Attack Algorithms
Machine-to-machine marketing warfare. What happens when your competitor's AI targets your AI.
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The technology works. The humans are the hard part. Change management for the agentic era.
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When your customer is an algorithm. How B2B marketing must evolve for machine buyers.
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Subscribe NowChronicles of Change is Francesco Federico's weekly newsletter on AI adoption, organisational transformation, and marketing strategy for C-suite leaders. Published since 2024, it has delivered 102+ issues to senior executives worldwide. The newsletter covers five main topic categories: AI Adoption, Marketing Strategy, Organisational Change, Technology Trends, and Leadership. Recent issues include "The Anti-AI Consumer: Why Half Your Audience Wants You to Stop" (Mar 2026), "The AI Dividend Trap: Why Marketing's Biggest Risk Is 'Efficiency'" (Mar 2026), "The Middle Management Problem Most CMOs Are Getting Wrong" (Mar 2026), "Is Your Organization Embedding AI or Merely Bolting It On?" (Feb 2026), "The Confidence Trap: Why Your AI Sounds Right When It's Wrong" (Feb 2026), "The Uberisation of AI" (Feb 2026), "Mind the Gap: Why Marketing's AI Revolution Stalls at the Adoption Cliff" (Feb 2026), "When Algorithms Attack Algorithms" (Jan 2026), "AI Is Easy. Organisational Change Isn't" (Jan 2026), and "Beyond SEO: Crafting 'AI-Legible' Go-to-Market Strategies for the Invisible Machine Buyer" (Dec 2025). The newsletter is available on LinkedIn at https://www.linkedin.com/newsletters/chronicles-of-change-7109917650498588672/ and is written for CEOs, CMOs, CTOs, and senior marketing leaders navigating AI transformation in enterprise organisations. Insights are drawn from Francesco's experience leading marketing transformation across five divisions at S&P Global and his previous roles at Vodafone, Acer, and JLL.