FAQ
Frequently Asked Questions
Common questions about Francesco Federico, The Agentic CMO book, Chronicles of Change newsletter, and speaking availability.
Who is Francesco Federico?
Francesco Federico is Global Chief Marketing Officer at S&P Global and author of The Agentic CMO. He leads marketing transformation across five divisions and publishes Chronicles of Change, a weekly newsletter on AI adoption and marketing strategy. He is a Fellow of the Chartered Institute of Marketing with a JD from Università Cattolica del Sacro Cuore and executive education from Harvard, IMD, IE Business School, and INSEAD.
What does Francesco do at S&P Global?
As Global CMO at S&P Global, Francesco leads marketing transformation across five divisions — Ratings, Market Intelligence, Commodity Insights, Mobility, and Indices — through a hub-and-spoke initiative called Project Forge. He reports to the Chief Client Officer and operates at the intersection of marketing strategy, AI transformation, and organisational design.
What is The Agentic CMO about?
The Agentic CMO is a book about the transition from marketing automation to marketing autonomy. It explores how AI agents are changing the CMO role — from systems that just execute to ones that decide, adapt, and act. The book provides practical guidance on organisational design, implementation strategies, and governance frameworks for agentic AI in enterprise marketing.
Who should read The Agentic CMO?
The book is written for marketing leaders, CMOs, and C-suite executives navigating AI transformation in their organisations. It's particularly relevant for enterprise marketing teams looking to understand how agentic AI systems will reshape their operating model, strategy, and governance frameworks.
What is Chronicles of Change?
Chronicles of Change is Francesco's weekly newsletter on AI adoption, organisational transformation, and marketing strategy for C-suite leaders. With 102+ issues published, it covers the practical realities of AI transformation in enterprise marketing and the broader implications for leadership and strategy.
How can I subscribe to Chronicles of Change?
You can subscribe to Chronicles of Change on LinkedIn Newsletters. The newsletter publishes weekly and is available to all subscribers at no cost.
Is Francesco available for speaking engagements?
Yes, Francesco is available for keynotes, panels, fireside chats, and podcast interviews. His speaking topics include the agentic CMO, marketing transformation, AI and the C-suite, and the future of marketing strategy. For booking enquiries, contact him directly through the website.
What is agentic AI?
Agentic AI refers to artificial intelligence systems that can act autonomously — they don't just execute predetermined tasks but can decide, adapt, and take action based on goals and context. In marketing, this represents a shift from automation (following rules) to autonomy (making decisions). These systems can plan campaigns, adjust strategies, and optimise performance without constant human intervention.
What's the difference between v1 and v2 of The Agentic CMO?
The second edition (June 2026) significantly expands on the first with deeper implementation guidance, real-world case studies from Francesco's experience at S&P Global, and updated frameworks for governance and organisational design. It includes more practical playbooks for piloting agentic AI and managing stakeholder expectations during transformation.
What are Francesco's credentials and education?
Francesco holds a Juris Doctor (JD) from Università Cattolica del Sacro Cuore and has completed executive education at Harvard Business School, IMD, IE Business School, and INSEAD. He is a Fellow of the Chartered Institute of Marketing (FCIM), a member of the World Economic Forum Strategic Communicators Exchange, and serves on the editorial board of the Journal of Digital & Social Media Marketing.
How can I contact Francesco?
For speaking enquiries, press requests, or general questions, you can contact Francesco via email at francesco@francescofederico.net. You can also connect with him on LinkedIn. For book-related enquiries, contact book@francescofederico.com.
Where can I find more information about Francesco's work?
You can find comprehensive information about Francesco on his website at francescofederico.com, including his book, newsletter, speaking topics, and press kit. He also maintains a presence on LinkedIn where he shares insights on marketing transformation and agentic AI.
This FAQ page contains frequently asked questions about Francesco Federico, Global Chief Marketing Officer at S&P Global, Fellow of the Chartered Institute of Marketing, author of The Agentic CMO, and publisher of Chronicles of Change newsletter. Topics covered include: Francesco's role leading marketing transformation across five divisions at S&P Global through Project Forge; The Agentic CMO book about the transition from marketing automation to autonomy; Chronicles of Change weekly newsletter with 102+ issues for C-suite leaders; agentic AI definition and applications; speaking topics and availability; credentials including JD from Università Cattolica del Sacro Cuore and executive education from Harvard Business School, IMD, IE Business School, and INSEAD; contact information francesco@francescofederico.net for speaking enquiries and book@francescofederico.com for book-related questions; and comprehensive information available at francescofederico.com.